SOFT SAVING: BECAUSE LIFE’S TOO SHORT FOR STRESS SAVING

Soft Saving: Because Life’s Too Short for Stress Saving

Redefining the Purpose of SavingFor years, typical economic recommendations has leaned greatly on the principles of thriftiness, postponed satisfaction, and aggressive saving. From cutting out morning coffee to passing up vacations, the message has actually been loud and clear: save now, enjoy later. Yet as societal values change and individual

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